Thursday, September 29, 2011
Tuesday, September 27, 2011
Principles and elements quiz
I took the Principles and elements quiz on quiz star. Please look up my grade.
Monday, September 26, 2011
color theory worksheet
Color Theory Worksheet
Please read the materials listed below and answer the following questions:
- Color Theory Intro: http://www.nhsdesigns.com/graphic/color/index.php
- Color Wheel: http://www.nhsdesigns.com/graphic/color/color-wheel.php
- Color Combinations: http://www.nhsdesigns.com/graphic/color/color-combos.php
- Tints, Shades & Neutrals: http://www.nhsdesigns.com/graphic/color/tints_shades_neutrals.php
- Emotional Content: http://www.nhsdesigns.com/graphic/color/emotional-content.php
- Color Meaning: http://www.color-wheel-pro.com/color-meaning.html
- Color Physiology: http://www.webdesign.org/web-design-basics/color-theory/color-psychology-quick-reference-cards.13826.html
Please type out answers in complete sentences. You may paraphrase. Please do NOT copy and paste definitions.
- Define hue: What distinguishes one hue from another.
- Define value: The lightness or darkness of a color
- Define saturation: Brightness
- How many colors are available on our computers? 16.8 million
- Define secondary color: Two primaries mixed together.
- Define tertiary color: Primary plus a secondary.
- Define complementary colors: Two opposite colors.
- What are the primary colors in Photoshop? Red Green Blue
- What are the secondary colors in Photoshop? Cyan magenta yellow
- Define subtractive color model: creates black
- Define additive color model: creates white
- Is RGB additive or subtractive? additive
- Is CMYK additive or subtractive? subtractive
- What is the RGB color model used for? light colors
- What is the CMYK color model used for? Dark colors
- Define analogous colors: sit next to each other on the color wheel
- Define tint: white added to a pure color
- Define shade: black added to a pure color
- Define neutral: combination of complementary colors
- What can be said in general about warm colors? Get your attention
- What can be said in general about cool colors? Recede in design
- What color is associated with stability? Dark blue
- What color symbolizes royalty? purple
- What is the color of cleanliness? Light blue
- What color symbolizes freshness? Light yellow
- Which colors are associated with joy? yellow
- What color symbolizes passion and danger? red
- Dark red is associated with: anger
- Reddish-brown is associated with: harvest
- Dark orange is associated with: distrust
- Gold is associated with: high quality
- Yellow is associated with: happiness
- Dark green is associated with: greed
- Olive green is associated with: peace
- Light blue is associated with: health
- Dark purple is associated with: gloom
- Why is the use of color important in graphic Design? To subconsciously evoke the right kind of emotion or get the viewer’s attention.
Thursday, September 22, 2011
Tuesday, September 20, 2011
Thursday, September 15, 2011
Wednesday, September 14, 2011
Typography worksheet
Typography Worksheet:
Write out the answers to these questions in complete sentences.

Label and define all of the above numbers:
1. Ascender line, the imaginary line that determines the height of ascenders.
2. Base line where all the characters rest.
3. Ascender height in between ascender and base line.
4. Cap height is the height of capital letters.
5. Descender is the stroke of a letter that curves below the base line.
6. Ascender is the stroke of a letter that curves above the mean line.
7. X-height is the distance between the mean line.
8. Cap line determines the height of capital letters.
9. The mean line determines the height of lowercase letters.
10. The descender line determines the bottom reach of descenders.
2. Base line where all the characters rest.
3. Ascender height in between ascender and base line.
4. Cap height is the height of capital letters.
5. Descender is the stroke of a letter that curves below the base line.
6. Ascender is the stroke of a letter that curves above the mean line.
7. X-height is the distance between the mean line.
8. Cap line determines the height of capital letters.
9. The mean line determines the height of lowercase letters.
10. The descender line determines the bottom reach of descenders.
Define Serif: The line that extends from top to bottom making letters easier to read.
Define Sans-Serif: A typeface that is straight with no serifs.
When do you use Antique Fonts? When trying to evoke a period feel.
At most how many words should be Decorative Fonts at a time? Three.
What does a script font resemble? Handwriting.
What element of design does script represent? (From elements lesson) Movement.
Why use Symbol Fonts? To complement a specific font.
Define Sans-Serif: A typeface that is straight with no serifs.
When do you use Antique Fonts? When trying to evoke a period feel.
At most how many words should be Decorative Fonts at a time? Three.
What does a script font resemble? Handwriting.
What element of design does script represent? (From elements lesson) Movement.
Why use Symbol Fonts? To complement a specific font.
Define Typography: A writing style for arranging words in a certain manner.
Why do designers need a solid foundation in typography?
Kerning: To understand how to modify the space between letters.
Leading: To modify the space between lines
Tracking: To create white space throughout the text body.
Why do designers need a solid foundation in typography?
Kerning: To understand how to modify the space between letters.
Leading: To modify the space between lines
Tracking: To create white space throughout the text body.
When do you use the following?
Center Alignment: For drawing attention.
Right Alignment: For business.
Justified Alignment: For newspapers and textbooks.
Center Alignment: For drawing attention.
Right Alignment: For business.
Justified Alignment: For newspapers and textbooks.
What is remembered: good styling or bad styling? Good styling.
What is legibility? The quality of being readable.
Type size smaller than 7pt is: 6pt
Type size smaller than 3pts is: Utterly Illegible
Type range for legible type is: 8-14pt
What do you use for long passages? Serif font
What case do we use for Body? Upper case
What is measure? The width of the text column
What can you tell me about Ragged Edges? The edge that is not in a straight line.
What is legibility? The quality of being readable.
Type size smaller than 7pt is: 6pt
Type size smaller than 3pts is: Utterly Illegible
Type range for legible type is: 8-14pt
What do you use for long passages? Serif font
What case do we use for Body? Upper case
What is measure? The width of the text column
What can you tell me about Ragged Edges? The edge that is not in a straight line.
What are some ways text can be used and what font types do you use for each?
For single lines of text, (Latin) for seasonal moods, (old writing) for portraits. (The virtual likenesses of the subject)
For single lines of text, (Latin) for seasonal moods, (old writing) for portraits. (The virtual likenesses of the subject)
**Read ALL of it. Answer the following:
Why is choosing and using the right font important? (Two reasons)
- To keep the type appropriate to the text.
- To put the right emotion into the text.
What are the two most important things to remember? What is appropriate and what puts in the right emotion.
What is appropriate? What do you have to consider?
What is appropriate? What do you have to consider?
That depends on the situation. You have to consider what the text is for.
Tell me the rules: (there are 10)
1. Body text should be between 10 and 12 point.
2. Use enough leading.
3. Don’t make your lines too short or too long.
4. Make paragraph beginnings clear.
5. Use only one space after a period.
6. Don’t justify text unless you have to.
7. Don’t underline anything.
8. Use italics instead of underlines.
9. Don’t set long blocks of text in italics, bold, or all caps.
10. Leave more space above headline and subheads than below them.
Tuesday, September 13, 2011
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