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questionare
Branding and Identification Questionnaire
Information needed before you can begin on a logo design:
General company information: ( brief history/ “About Us” )
Company Name: Burns Footwear
Product Name: Shoes
What type of product does your business offer? Sneakers.
Who (age/gender) is your target audience and who is your most ideal customer (economic status/education etc) ? Athletic youths.
How would you describe your services and/or products? Exorcise shoes.
Who are your competitors and how do you differ from them? (provide links) http://www.nike.com/nikeos/p/nike/en_US/?ref=http%3A%2F%2Fwww.google.com%2Furl%3Fsa%3Dt%26rct%3Dj%26q%3D%26esrc%3Ds%26source%3Dweb%26cd%3D1%26ved%3D0CDoQFjAA%26url%3Dhttp%253A%252F%252Fwww.nike.com%252F%26ei%3DEN8NT9y_E7KnsAKx9pSPBg%26usg%3DAFQjCNFfu6fEgeWQlHU5XPqvVX1nIV4b6w%26sig2%3DHPNMHg1TND38p0zcp1bDMg%26safe%3Dactive We differ from them by following the scientific experts behind running more closely.
Please provide general information about your business. (location, years in business, employees etc) Houston, 7 years, rapidly growing company.
What is the idea behind the business name? I there a unique story? The fownder’s last name is Burns.
What is the overall mood of the product? Playful, Serious, Ultra-professional? Proffesional.
Logo information: ( product )
Do you want an image logo (no text/or text under image: Example: Nike Swoosh) or TypeLogo (Ex: Coca-cola)? Image.
What is the overall message you wish to portray (look back at the company information you provided, playful etc.) ? Reliable for exicise.
What logos types do your think will appeal to your audience and why. (provide links if you have styles you like) Something cool, looks like it’s in motion.
Where will you be using the logo? (print, website, video media) On a shoebox.
Do you have any color preferences, or existing brand colors? Red.
What feeling or message do you want your logo to convey to those who view it? Exitement.
Do you envision something edgy (squarish, modern) or more organic (natural, soft, roundish)? Modern
References:
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