Branding and Identification: Company Logo Questionnaire
Information needed before you can begin on a logo design:
General company information:
*Company Name: Silver Cube
What product or service does your business offer? Video Games
Who (age/gender) is your target audience and who is your most ideal customer (economic status/education etc) ? Teens or guys in 20’s, people who love video games.
How would you describe your services and/or products? Video games, produce and sell.
Who are your competitors and how do you differ from them? (provide links) Bungie http://www.bungie.net/ and Activision http://www.activision.com/atvihub/location.do I think my logo gets people’s attention more.
Please provide general information about your business. (location, years in business, employees etc) College Station TX, 1 year in business, 1 employee.
What is the overall mood of the company? Playful, Serious, Ultra-professional? Professional and cool.
Should the logo reflect the mood of the company or is it stand-alone? It should.
Logo information: A huge silver cube
Is the logo for the company or a product? The company.
If you want your company name to appear in the logo, what is the exact name as you would like it to appear in your logo? Silver cube.
What is the idea behind the business name? Is there a unique story? No, it sounds cool.
What is the overall message you wish to portray (look back at the company information you provided, playful etc.)? The message that the game is cool.
What logos types do your think will appeal to your audience and why. (provide links if you have styles you like) A cool kind, something in style.
Where will you be using the logo? (print, website, video media) Website and on the corner of video games.
Do you have any color preferences, or existing brand colors? Silver, white and black
What feeling or message do you want your logo to convey to those who view it? A cool feeling.
Do you envision something catchy (squarish, modern) or more organic (natural, soft, roundish)? Catchy.
What is your Budget and timeline (students you can just put 1 week) 1 week.
References:
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